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Tuesday, June 26, 2012

 
FASHION AND FILM - BON DUKE: THE ERJONAS
 

Bon Duke's new fashion short as featured on nowness.com!

'Stalking the underpasses of Williamsburg, Brooklyn, in pieces from Prabal Gurung’s Fall/Winter 2012 collection, Norwegian model Erjona Ala commands a motley crew of skateboarding kids in director Bon Duke’s new fashion short. The collaboration between Duke and Gurung was part of an exclusive project in which emerging designers from the CDFA’s {fashion incubator} program and young photographers from the School of Visual Arts were brought to together to work on a brief conceived by NOWNESS, to deliver a fashion-focused re-imagining of the opening credits of a film from the 90s. Using the sequence from cult skate flick Lords of Dogtown as his inspiration, Brooklyn-born director Duke flipped the boys-only pack mentality of skateboarding culture by placing the eponymous female gang-leader at their core. “I wanted to take the lifestyle in Dogtown but add a twist to it.” Duke explains. “I wanted to show her control over them and appropriating their image. As it cuts to them hanging out and arm-wrestling it was another way she was in control.” The SVA’s pioneering one-year MPS Fashion Photography course was launched in 2010 by co-chairs Stephen Frailey and Art + Commerce founder Jimmy Moffat, who established fashion film as an integral part of the curriculum and who call on the likes of industry leaders Nick Knight and Tim Walker to act as guest lecturers.'

Watch the film HERE!!

Created by Bon Duke

In Collaboration with Prabal Gurung

Art Direction - Tyler Rose

Stylist - Martha Violante

Make-Up - Stevie Huynh

Hair Stylist - Martin Christopher Harper

DP - Behnood Dodfar

Steadicam Operator - Michael Hauer

Assistant Camera - Christian Cortez

2nd Assistant Camera - Bree

Colored and Edited by Bon Duke

with
Erjona @ Ford Models
Brian Kelley
Dan Zvereff
David Hornzik
Tucker Phillips
Siggy Bodolai
Milosh

Shoes-Prabal Gurung for Nicholas Kirkwood
Hat-Philip Treacy for Prabal Gurung
Eyewear-Prabal Gurung for Linda Farrow Projects
Leather-Zana Bayne for Prabal Gurung
Jewelry-Fenton for Prabal Gurung

Special Thanks to:

Hana Kim
Tyler Rose
Michael Bruno
Clement Pascal
Flavio Dezorzi
Zeca
James Amaros

 
 
 

 

 

 

 

 

 

 

 

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